Ad Agency Ditches Strategy to Use Homeless as Wifi Hotspots

Erin Carlson
UPDATED: BBH Labs has ended a controversial experiment that began in SXSW, where more than a dozen homeless people became human wireless connectors.

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Source: http://feedproxy.google.com/~r/thr/riskybusiness/~3/0BsT4MwChbE/sxsw-2012-homeless-wifi-bbh-labs-300020

Connie Nielsen Cristina Dumitru Daisy Fuentes